The Beverly Hills Polo Club brand image brings together the relaxed elegance of Beverly Hills with the added dimensions of physical strength and the heritage sport of polo.
Beverly Hills Polo Club brings together these aspirational elements and grounds them, in a group atmosphere that is warm, sociable and at the same time exclusive. Beverly Hills Polo Club is much more than a Fashion Brand. It is an Experience.THE JOURNEYThe Beverly Hills Polo Club is a global lifestyle brand. Available in over 80 countries, brand sales are estimated over $1.5 billion.
Distribution channels include stand-alone boutiques, department store shop-in-shops, on both major streets and key malls.
Brand: Beverly Hills Polo Club Italia F/W 2012/2013
The Beverly Hills Polo Club
Beverly Hills,incorporated in the early 20th century, is one of the world's most luxurious cities. Home to movie stars and millionaires, with Hollywood as its backdrop and perfect California weather, the location represents an aspiration that few places can surpass.
Polo, arguably the oldest team sport, was first played as early as 600 BC. Embraced by Moghuls and Viceroys, Barons and Princes, Tycoons and Movie stars the world over; it is befitting to know this sport as that "of Kings".THE INCEPTION
With its highly aspirational iconic logo, the brand was immediately successful in the USA and rapidly emerged as a global brand.
Global Retail Franchising, Wholesale Distributorships and Licensing
Today, Beverly Hills Polo Club products can be found in over 80 countries around the globe.
Comprehensive product lines present the Beverly Hills Polo Club Image in fashion categories that include:
Belts, Handbags, Small Leather Goods
Sunglasses and Optical Eyewear
Laptop and Executive Bags
Luggage and Backpacks
Fragrances and Body Products
A most exciting development has been the recent success and rapid growth of Beverly Hills Polo Club Specialty Fashion Lifestyle stores.
For 2014, we are promoting a new Concept store that will clearly distinguish us from the retailer crowd. Contracts have been signed with leading global retail and franchisee groups that will provide our Brand with over 500 Flagship sites over the next 5 years. This is in addition to our current international presence via our licensee and distributor networks.
Due to the specific consumer and product characteristics of each country and region, we will entertain proposals for distributorships and licenses in some of the above referenced product categories. We will only review proposals from established major companies.
BEVERLY HILLS POLO CLUB
Lifestyle Licensing B.V.
200 Prins Bernhardplein
1097 JB Amsterdam